In today’s digital age, virtually every business across industries needs to reach an online audience. The global e-commerce market is expected to total $5.55 trillion by 2022, and by 2025, 24.5 percent of all sales will come from online purchases, a number that is growing rapidly each year.
With more than two-thirds of the world’s population using the internet and more than half using social media, it has become apparent that almost the entire world is online. Companies are capitalizing on this by allocating 57.1 percent of their marketing budgets to digital marketing – a figure that is expected to rise dramatically in the coming years.
Of course, with such massive online traffic and budget allocation comes a greater demand for digital marketing professionals who understand how to use social media, email marketing, content marketing, search engine optimization (SEO) and more to reach a large online audience.
That means there’s never been a better time to get started with digital marketing. BrainStation’s Digital Marketing Bootcamp can help you with that.
Learn how to become an in-demand digital marketer and break into the field with BrainStation’s Digital Marketing Bootcamp.
Talk to a learning advisor at BrainStation.
Why become a digital marketer?
Here are a few reasons why a career in digital marketing might be right for you:
- Digital marketers are in high demand. According to the US Bureau of Labor Statistics (BLS), there are expected to be 31,000 job openings per year for digital marketers over the next decade. Given how aggressively companies are investing in their digital marketing efforts, that prediction could be conservative.
- Digital marketing can open up several career paths. Within digital marketing, you can look for a general role or choose to specialize in some specific areas such as content creation, SEO, social media marketing, email marketing, and more. BrainStation’s Digital Marketing Bootcamp gives you the job-ready skills you need to thrive in each of these areas.
- Creatively satisfying work. Most digital marketing jobs have a large creative component, as digital marketers are responsible for creating compelling print, visual, and video content for a number of different channels and platforms.
- Digital marketers work together across disciplines. Digital marketers often get the chance to collaborate with professionals in many other fields, including design, sales, software development, communications, and more. With such partnerships you can expand your network, access various opportunities and improve soft skills.
What can I learn from BrainStation’s Digital Marketing Bootcamp?
BrainStation’s Digital Marketing Bootcamp is a career-changing program designed to give you hands-on experience working with real-world business problems.
In the first unit of the program, you will begin to understand the digital marketing landscape and learn to think like a digital marketer. After learning essential digital marketing concepts, engage in a collaborative marketing sprint and immediately apply what you’ve learned about the customer journey, branding, SEO, and digital marketing strategy as you work to solve a real-world marketing challenge.
You will then learn how to build a comprehensive content strategy. You’ll discover how to map content into the marketing funnel to meet consumer needs, how to use email marketing techniques, how to create conversion-enhancing landing pages, and finally, how to analyze your content marketing efforts to ensure a strong ROI.
The third unit of the bootcamp involves analyzing key social media platforms, conducting audits, and identifying performance metrics. As you learn about Facebook Ads Manager, influencer marketing, and other topics, you’ll also discover how to use social listening to track trends, understand your evolving audience, and create a social media content calendar.
As you progress through BrainStation’s Digital Marketing Bootcamp, you’ll also develop your search marketing skills. You’ll learn how to use SEO tools, keyword research, link building strategies, and more to support your digital marketing efforts. In addition, you’ll learn how to create strong Search Engine Marketing (SEM) campaigns and effective paid search ads, while gaining experience with key SEM concepts such as ad quality scoring, bidding, and remarketing.
Finally, you’ll learn how to harness the power of marketing analytics. You will gain hands-on experience using industry tools such as Google Analytics and Google Data Studio to determine your digital marketing strategy and measure the success of your campaigns.
Why learn digital marketing at BrainStation?
BrainStation’s Digital Marketing Bootcamp combines expert instruction, project-based learning, and strong professional guidance. The projects you complete during the course help develop a project portfolio that you can use when applying for digital marketing positions.
At BrainStation, you will learn from top industry experts with strong professional networks and understand what employers are looking for. They provide instant feedback on projects and expert personal guidance to ensure you are ready to succeed in the industry.
BrainStation’s Career Accelerator Program will also help you be interview ready and take the next step in your new digital marketing career. Attend unique guest lectures, networking events and panel discussions to network and immerse yourself in the digital marketing industry.
Finally, you will present your graduation project on Demo Day, where BrainStation’s recruiting partners and other digital marketing professionals will provide you with valuable feedback, critique and advice to help you further develop your skills.
Become a digital marketer with BrainStation
With the increased demand for digital marketing experts, now is a great time to change careers or retrain. BrainStation’s Digital Marketing Bootcamp prepares you to fill that talent and start a new career in this growing field.
Book a meeting with a learning advisor at BrainStation to start your training journey.
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