An overview of BrainStation’s digital marketing courses

More than half of the world’s population is now online and it has never been more important for businesses to be with them.

Hootsuite reported that 52.4 percent of Internet users buy goods and services online. It further states that users research brands through search engines, social media platform networks, as well as corporate websites and by viewing consumer reviews. Getting a share of those 4.9 billion internet users has become increasingly important for businesses, and that means investing in digital marketing.

Digital marketers are key to helping businesses reach their target audiences online by leveraging email marketing, content marketing, and search engine optimization (SEO).

BrainStation’s digital marketing courses can help you learn the latest tools, techniques, and strategies to thrive in the industry as you develop your skills in this rapidly growing field. They are also designed to fit into your busy schedule.

BrainStation’s digital marketing courses teach you how to use email, content and SEO to your advantage and create effective campaigns.

Kickstart your digital marketing career with BrainStation.

Why learn digital marketing at BrainStation

The digital advertising industry is now valued at $465.5 billion, accounting for 66.9 percent of global ad spend. In the future, more companies are planning to increase their ad spend to capture a bigger chunk of the huge internet user base.

But the world of digital marketing never stops changing as new strategies, tools and processes for reaching online audiences are adopted at a constant pace. BrainStation helps you stay competitive and up-to-date with its Digital Marketing courses.

Upskilling in digital marketing with BrainStation is ideal if you are a digital marketer looking to keep up with online trends and stay on top of your game, or if you are a startup or small business owner trying to compete and create a part of the online market. Professionals in other related fields, such as product management or UX design, can also benefit from digital marketing skills in their toolbox.

At BrainStation, you’ll learn from seasoned digital marketers who will help you solve real-world industry problems, while building work-ready digital marketing skills.

Overview of BrainStation’s digital marketing courses

BrainStation offers three comprehensive online certificate marketing courses that last five to ten weeks. At the end of any practical project-based course, you should be able to plan and launch a digital marketing campaign.

Through each of the courses, you will work on a graduation project that will form the foundation of your digital marketing portfolio. The courses are offered part-time, evenings and weekends, meaning you can build your digital marketing skills and knowledge without leaving your job.

Digital Marketing

BrainStation’s Digital Marketing course guides you from planning to implementing complete end-to-end digital marketing campaigns. The course begins with fundamental digital marketing concepts, including web analytics, content marketing, brand positioning, customer research, and mobile marketing. As you begin to explore digital marketing strategy, you’ll develop customer personas, explore the essentials of copywriting, and learn how to create compelling content that supports your marketing goals.

Next, you’ll learn how to use search engines to reach and direct audiences to your business. In addition, you will learn the difference between search engine marketing (SEM) and search engine optimization (SEO), and design a game plan to incorporate both organic and paid traffic into your marketing strategy.

You’ll go hands-on with tools including Google Ads, Google’s Keyword Planner, and Ahrefs, while learning how to use PPC, keyword research, and website optimization techniques to help you achieve your campaign goals.

In the third part, you will learn to use digital marketing analytics to iterate and optimize your marketing strategies for long-term success. In addition, you will gain hands-on experience with Google Analytics to inform your marketing strategies and generate critical marketing reports on audience, acquisition and behavior to plan your next steps.

The fourth unit of BrainStation’s Digital Marketing course covers social media marketing, where you’ll learn how to use Facebook, Instagram, Snapchat, TikTok, and other social media platforms to engage and grow your audience. Plus, you’ll gain in-depth knowledge of their user base and leverage it to grow your following. You’ll also explore influencer marketing, social media analytics, and how to budget for your social media campaigns.

Finally, the course covers email marketing. This will give you a good understanding of the different forms of email marketing campaigns and their objectives. Through BrainStation’s live interactive learning environment, you will discover how to create effective email drip campaigns for different inbound marketing strategies.

social media marketing

Social media marketing is an increasingly important part of overall marketing and brand-building efforts. BrainStation helps you understand your customers and design a unique marketing strategy in this three-part Social Media Marketing course. You will learn to create solid social media strategies that are specifically tailored to your target audience on different social media platforms and their respective channels.

The first unit will educate you on the fundamentals of social media strategy, teach you how to understand your customers, plan and develop a social media content strategy. Plus, you’ll learn how to explore your client’s journeys, personas, and demographics while gaining the skills to shape and define your social media content initiatives.

You’ll then dive deeper into the best social media platforms and learn about their distinguishing features, advertising platforms, communities, content requirements and best practices. You’ll also discover how to harness the power of paid media, create and analyze ads, target custom audiences, and interact with platforms like Facebook Ads Manager.

Finally, you’ll learn how to develop long-term growth and engagement strategies by gaining in-depth knowledge of influencer marketing, social media customer service, and community management.

Search Engine Marketing

BrainStation’s Search Engine Marketing course will help you understand concepts that will help you drive traffic and reach your target audience with personalized ads and relevant content. It also gives you insight into the competition in the market and how to maximize the value of your digital presence.

You’ll start by researching how search engines work, comparing organic and paid marketing strategies, and learning about keywords, SEO criteria, and other important SEO topics. Using tools like Google Ads, Google Search Console, Ahrefs, and Screaming Frog, you’ll learn how to conduct a website audit, build a backlink strategy, and create SEO-rich content that improves your search engine rankings.

Finally, prepare for success by learning how paid search ads work and what factors support highly targeted ads. Learn to adopt a keyword strategy that aligns with customer intent and create effective ads, copies, and Sponsored Search campaigns. Finally, improve ad targeting and performance with Google Ads.

Discover digital marketing with BrainStation

BrainStation digital marketing courses allow you to hone or build your digital marketing skills and knowledge without taking time off from work. Within a short period of time, you will acquire skills that will help you advance in your career. Speak to a learning advisor to learn more about BrainStation’s digital marketing courses.

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