A Guide to Mailchimp: Top Usage Scenarios and Professional Tips

Email campaigns are an effective marketing strategy for companies to promote their brands and sell their products. Using an email marketing platform like Mailchimp for your online business will help you get the job done. If you want to know how to use Mailchimp, read this guide.

Mailchimp allows you to send marketing emails to email clients to drive customer engagement. It helps to market your business through design tools, marketing automation and audience management. In this guide to Mailchimp, you will learn the most important tips and usage scenarios of Mailchimp.

What is Mailchimp?

Mailchimp started in 2001 as a side project of Ben Chestnut and Mark Armstrong. It is a marketing automation platform used for sending email newsletter as a form of advertising to customer email accounts. It has useful features and functions to manage email list, create campaigns and check campaign reports. It is an effective strategy to win new customers and maintain customer loyalty.

Why do you need Mailchimp?

Mailchimp assists businesses by helping them increase their sales through regular email advertising. It offers a simple user interface and many features for email marketing services. This platform does not only allow you to send promotions to your email list. It also allows you to analyze your subscriber activity, track campaigns, and create responses to emails.

Mailchimp usage scenarios

  • Email designs: Mailchimp offers design options and useful templates for creating compelling email designs with a background image. Choose the best email template and create concise content. Customize your headlines and add background images to your emails. You can also save your template to modify and reuse.
  • Email delivery: This intuitive email platform allows you to select how your email is delivered to your mailing list. List contacts and use email blasts to send emails to all your subscribers, or customize and group your target recipients. Use welcome onboarding emails to grow your audience.
  • Follow email: The open tracking feature lets you know if your recipients open the emails you’ve sent. The tracker will produce a report detailing the total number of emails opened from the campaign.
  • integration: Connect your social network accounts, such as Facebook, Instagram and Twitch, and Mailchimp will automatically add your followers to your audience list. You can also connect your ecommerce online store and send them emails from Mailchimp without having to manually create a single email.
  • Reports: Email campaign reports help you analyze the outcome and effectiveness of your campaign. You can see which strategies can be improved and determine the reactions and behavior of your audience. Mailchimp offers dashboards for creating visual reports.

Key terms you need to know to use Mailchimp

Email advertising

Mailchimp is a powerful platform with many features and benefits for email campaign activities. Some of the most common forms of email marketing are email newsletters and transactional emails.

By promoting your brand through email marketing, your audience can learn about your new products, promos, offers, discounts, and blog posts.

Email newsletter

Sending email newsletters is a way to keep customers and subscribers informed about business activities. You can send newsletters to get more email subscribers, promote your products and speed up your web traffic. An effective newsletter contains compelling content and appealing images. Mailchimp lets you create newsletters using cool email templates and an easy-to-use editor.


Tag is an audience management tool that allows you to create tags or labels to organize your contact list. You can create tagged filters to categorize people like #influencer or #traveler. It’s customizable, meaning you can create tags based on your preferences. Other useful audience management tools in Mailchimp let you create groups and segments.


Customer Relationship Management (CRM) is a strategy used to manage and organize your interactions with your customers and prospects. CRM helps you build stronger relationships with customers by analyzing their behavior based on the relevant data collected. Mailchimp provides CRM tools for managing your contacts and customers.

Postcard Marketing

Postcard marketing is a way to promote your business through direct mail. It’s a simple, effective and inexpensive way to reach your target audience. It allows you to send promotional printed matter such as offers and coupons to 27 countries worldwide. Another thing you can do is bring customers back to complete their purchase by sending abandoned cart emails in the form of a postcard.

Equipment you need for Mailchimp

  • Computer: You need a computer to install an internet browser on your computer that is supported by the Mailchimp web app. Mailchimp is a web-based application, which means that you do not need to download an installer.
  • Mobile phone: Mailchimp is mobile friendly and works well on mobile devices. This is a more convenient way to manage your campaign and accounts. Mailchimp supports both iOS and Android OS.
  • Mailchimp site: Before you start creating email campaigns, visit the Mailchimp website and create your account. Mailchimp supports most web browsers such as Google Chrome, Mozilla Firefox and Microsoft Edge.
  • Mailchimp mobile app. The Mailchimp mobile application allows you to access your account on your mobile phone. The mobile app uses contact importing tools, such as a business card scanner, to help you organize new customers when you meet them.
  • Internet access: Mailchimp runs when your device is connected to the internet as it is an online web browser. For Mailchimp to work properly, you need to enable cookies and pop-up forms.

Set up and use Mailchimp?

Step 1: Go to Mailchimp official website

Go to the official Mailchimp website to create your account. Mailchimp’s website has a user-friendly interface that makes it easy to understand and navigate the controls.

Step 2: Create a Mailchimp account

Set up your account and provide the necessary information, such as your name and email address. Mailchimp will send an activation email to link your email address to your account. You will be asked for the details of your company or organization. You must also provide your physical address. This can be your personal address or business mailing address.

Step 3: Customize your target audience

Your target audience is a list of your subscribers or contacts. Your default audience comes from the information you provided in your account. You can customize your audience and change their information, such as their contact details. Mailchimp also offers a sign-up form for users who have no existing customers.

Step 4: Download Mailchimp App

Download the Mailchimp app on your mobile device. It allows you to create and track your campaign anywhere, anytime. Mailchimp offers styles that apply to mobile devices.

Step 5: Start creating your first email campaign

Email campaign refers to the content you send to your email subscribers. Create a regular email campaign by following simple steps and customization options in Mailchimp. Create enticing yet detailed email content to effectively engage with your audience.

The Importance of Mailchimp for Business

Email is widely used in business. Digital marketing experts use them to promote and sell products. Email marketing tools like Mailchimp help you create better strategies to engage your brand with your target market. Knowing how to use Mailchimp will help you master communication with your target audience and grow your business.

Top Mailchimp Tips: Use Mailchimp Like a Pro

  • Use unique designs: Select the best design or template for your email. The design should be related to your subject or subject. Use eye-catching designs such as fun fonts and large buttons.
  • Use a good email subject line: Use the A/B Campaign Splitting feature to A/B test your subject lines and create the best ones for your email. Note that this feature is only available for paid accounts.
  • Use the Shipping Time Optimization tool: Use this feature of Mailchimp to determine the best time to send email campaigns to your subscribers. By sending at the right time, you create a more effective campaign.
  • Make the most of Mailchimp’s automation features: Time efficiency is important in your daily life. Reduce your workload with features like automatically sending welcome emails to your new subscribers and analyzing your customer’s website activity history.
  • Integrate other social networks with Mailchimp: Connect your social media accounts and other websites you use in your business. This will grow your list and maximize automation campaign tools.

Mailchimp for different professions

Profession Applications
web developers Write, edit and debug code
Python developers Write Python code and edit it according to specifications
C++ developers Writing and editing C++ programs
Software developers Edit lines of code, compare code with different layouts
Software Engineers Analyze code statistics and change code

Should You Use Mailchimp?

Yes, there are many benefits of using Mailchimp for email marketing campaigns. It makes it easier to reach your customers by sending newsletters and engaging emails. Mailchimp is easy to use and offers several design templates that you can customize to create campaigns.

Using Mailchimp FAQ

How do I learn email marketing strategies?

You can learn email marketing strategies by visiting YouTube channels that cover email marketing topics. You can also take an in-person course, enroll in a digital marketing bootcamp, or study on your own time.

How Much Does an Email Marketing Specialist Make?

According to Glassdoor, an email marketing specialist can earn an average salary of $76,216 per year. This can range from $43,000 to $77,000. Companies that offer higher pay for email marketers include Salesforce, Guess, and Overstock.com.

Which well-known companies use Mailchimp?

Well-known companies that use Mailchimp include Healthways, DREAM Charter School, Wyze Cam, Joker Greeting, MindJournal, and Auction King. These companies know how to use Mailchimp to create effective marketing campaigns.

What are the career opportunities for email marketers?

Email marketing job opportunities include email marketing specialist, email marketing executive, content writer, and email marketing manager. Eligibility for email marketing jobs depends on your employer. Some want you to have a bachelor’s degree in marketing, business, or another similar field, while others will accept a two-year degree or other form of education in digital marketing.

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